Tag: Product Marketing
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“Loved” (Book Review)
“The work is both highly strategic and tactical. But it is far more than creating product collateral, doing sales enablement or managing launches, a common misperception of the role” reads one of the opening paragraphs of Loved: How to Rethink Marketing for Tech Products. “Loved” is a book by Martina Lauchengco, an experienced product marketer…
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What is Outbound Product Management?
If there’s one thing I’ve noticed about the product management space is that it’s rife with new terms and concepts. I love how product management is a space that’s evolving constantly, so it’s natural that there will always be new terms and concepts. It can be confusing though!* Most recently, I learned about ‘Outbound Product…
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“Obviously Awesome” (Book Review)
When I first came across the book “Obviously Awesome”, I was a bit sceptical; “not another book on positioning?!” and “how applicable will this book be?!” However, April Dunford, the author of “Obviously Awesome”, often shares great insights about the world of product marketing, and I was keen to read her thoughts about product positioning.…
As I learn ... 