Category: Product Marketing

• How made.com connects online and offline

  

  Made.com has been around for a good few years and has made a name for itself by offering designer furniture online. However, I hadn’t realised that apart from their online platform, Made.com also have 2 showrooms (in London and in Yorkshire respectively). Keen to find out more about how Made.com combine a user’s online and offline experience,…

  marcabraham

  May 4, 2015

  Digital Strategy, eCommerce, Product Marketing, Technology, User Experience

  eCommerce, mobile, Online, technology

• Learning to write copy for the Web

  

  Copy. Words. We all need them. On a piece of paper. On your phone. On the Web. I recently decided to learn more about writing copy, particularly aimed at writing for the Web. The first question that I asked myself was “what makes effective copy?” From The 5P Approach to Copy that Crushes It by Copyblogger I…

  marcabraham

  April 25, 2015

  Digital Publishing, eCommerce, Product Marketing

  content, Copy

• The what and why of programmatic marketing

  

  The term “programmatic marketing” is relatively new. Ben Plomion, VP Marketing at Chango, first wrote about programmatic marketing back in 2012. In this article he expands on the ‘what’ and the ‘why’ of programmatic marketing. Ben’s piece formed a great starting point for me to learn more about what programmatic marketing means and what its…

  marcabraham

  February 10, 2015

  Data, Digital Strategy, Product Marketing

  content, data, eCommerce, marketing