Category: Management
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My Product Management Toolkit (19): Socratic Questioning

One of the first things that I learned when I started out in product management was the importance of asking why, using the ‘5 Whys’ to truly understand a problem or a situation: Why? — The battery is dead. (First why) Why? — The alternator is not functioning. (Second why) Why? — The alternator belt has broken. (Third why) Why? — The alternator…
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Product management at Amazon – What is it like?

Since reading the well known answer on Quora about Amazon’s approach to product development and product management by Ian McAllister I’ve been intrigued about Amazon and its product management function. In his Quora answer, McAllister – General Manager for AmazonSmile explains about Amazon’s approach called “working backwards”. I guess most non-Amazon product people are familiar with the internal press releases that Amazon product people…
