Category: Apple

• Developing my own product – Creating a Minimum Viable Product

  Now that my efforts to develop the HipHopListings iOS app myself had not provided me with the desired results, I decided to seek help. I got as far as creating a basic app version of my existing HipHopListings (‘HHL’) blog and installing it onto my phone. However, it became pretty clear very quickly that Apple…

  marcabraham

  May 22, 2013

  Agile, Apple, Digital Content, Digital Strategy, Mobile, Product Management, Social Media, Startups, Technology, User Experience

• Apple’s iPad and its “price umbrella”

  Hearing Charles Arthur, Technology Editor with The Guardian, talk about a “price umbrella” intrigued me. He mentioned these two words in relation to the launch of the iPad Mini and I wondered how a price umbrella works. This is what I’ve since learnt: Price umbrella – This term refers to the pricing effect typically created…

  marcabraham

  December 1, 2012

  Apple, Digital Strategy, Product Management

  Apple, productmanagement, strategy

• iCloud: what’s all the hype about?

  This week saw Apple launching its iCloud music streaming and online data storage service. It will enable users to instantly access any song purchased on iTunes on any device. Anything downloaded from the iTunes Store will be made available on all your Apple devices for free. In addition, for $25 a year, iTunes Match will take…

  marcabraham

  June 11, 2011

  Apple, Cloud, Music, Online Trends

  Apple, Cloud, Music

• How the iPad has overtaken the DVD player

  Now that’s news! Today I learned that Apple’s iPad is poised to have the quickest adoption rate of any electronic device ever. What does this mean? Recent research shows that the iPad sold 3 million units in the first 80 days after its release in April, with a current sales rate estimated at 4.5 million…

  marcabraham

  October 6, 2010

  Apple, Mobile

  Apple, mobile, Tablet