Abra (Product Review)

The main reason why I’m excited about Abra – a US-based peer-to-peer payments startup – is that people become tellers or ‘human ATMs’ who expense cash at hand to the recipient. The Philippines is a key target market for Abra, and it facilitates seamless payments between residents of the US and the Philippines.

Recent stats show that about two-thirds of the adult Philippine population is still unbanked. Currently, Filipinos will have to go to a local exchange ‘business’ (often a one-man band or small operation that does foreign exchange as one of its activities), fill out paper forms to send or receive money abroad. This can be very time-consuming, costly or unreliable.

Abra’s mission is to change all this and make cross-border peer-to-peer payments as easy and seamless as possible. This is how they do it:

  1. Deposit money into the Abra app – Users can deposit money into the Abra app either via a linked bank account, or by using Abra’s network of Abra Tellers, which are like human ATM machines (see Fig. 1 below). Each Teller will set their own fee with the customer, after which the Teller and the customer will meet up in person to accept a cash deposit and credit the customer’s account with funds (or vice versa, if the user wants to cash out) (see Fig. 2 below).
  2. Convert into Bitcoins – After a user’s account is credited with the necessary funds, the money is instantly converted to bitcoin behind the scenes, but still denominated in a traditional currency. What I like about Abra is that it doesn’t really talk that much on its website or its other comms about using bitcoins to underpin these payments. Abra, however, does use bitcoins and shared ledgers to facilitate peer-to-peer transactions without the need for an intermediary.
  3. Send and withdraw money – Customers can use the Abra app to send and withdraw money, or buy things online where Abra is accepted by the seller. The company generates revenue by charging a .25 percent fee to a customer upon transacting with an Abra Teller.
  4. You don’t need a bank account – One of the key upsides of Abra in my opinion, is that you don’t need to have a bank account to do a transaction through the platform. Competitors like Simple and Venmo still require users to add their bank accounts, whereas Abra lets people transact without the need for a bank account.

Main learning: I’m really excited about innovations like Abra; using bitcoins and blockchain technology to solve a real-world problem and enabling unbanked people transact easily and cheaply.

Fig. 1 – Add money through Abra

Image Credit: Fintech Ranking

Fig. 2 – Finding and engaging with Abra Tellers

Image Credit: TechCrunch

Related links for further learning: 

  1. https://www.goabra.com/
  2. https://www.goabra.com/blog/were-live-in-the-us-and-other-updates/
  3. http://www.coindesk.com/abra-remittance-app-us-launch/
  4. https://www.finextra.com/pressarticle/65114/bitcoin-remittance-app-from-abra-goes-live-in-the-us
  5. http://uk.businessinsider.com/mobile-payment-company-abra-launches-with-blockchain-technology-in-us-2016-6
  6. http://techcrunch.com/2015/09/10/abra-raises-12m-in-series-a-funding-for-its-bitcoin-based-remittance-service/
  7. https://www.reddit.com/r/Buttcoin/comments/4qq794/can_someone_explain_to_me_how_abra_tellers_are/
  8. https://www.mybanktracker.com/news/new-startup-to-be-uber-of-banks-abra-turns-everyday-people-into-atms
  9. http://money.cnn.com/2015/06/08/technology/abra-bank/

3 responses to “Abra (Product Review)”

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