Tag: product

• “Loved” (Book Review)

  

  “The work is both highly strategic and tactical. But it is far more than creating product collateral, doing sales enablement or managing launches, a common misperception of the role” reads one of the opening paragraphs of Loved: How to Rethink Marketing for Tech Products. “Loved” is a book by Martina Lauchengco, an experienced product marketer…

  marcabraham

  March 29, 2024

  Book Reviews, Product Management, Product Marketing

  business, marketing, product, product management, Product Management, Product Marketing