Category: Product Management
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Learning about creating a good product vision
Over the past few weeks I have been learning a lot about ‘product vision’, creating a mission statement for a product or an overarching vision for a product portfolio. It made me wonder. Is a product vision always a future, pie-in-the-sky idea of where one expects a product to be? Are you allowed to make…
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Jeff Patton’s story mapping
When I heard people talking about “story mapping” I was intrigued. Especially as they explained it as a way to bring user stories to life. A user story is a simple but very effective tool to help design and develop (online) products, taking into account the end-user perspective. A story is typically written up in…
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“Genchi genbutsu” and continuous improvement
When one wants to learn more about “lean”, then it is almost impossible to avoid the ‘Toyota way’. The Japanese car manufacturer has a strong reputation when it comes to continuous improvement (“kaizen“) and ‘lean’ manufacturing. Eric Ries has made a quite a name for himself by applying the ‘lean’ methodology to startups, with many…
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What are the key principles of “Test Driven Development”?
The other day I was talking about Test Driven Development (‘TDD’) like one talks about a favourite football team or a popular artist. However, It was only halfway through the conversation that I realised that I would struggle to explain TDD to non-techie people and that it would be good to delve a bit deeper…
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Always good to learn about product management – 5 things to think about
The other day I read this piece by Joseph Puopolo a Canadian blogger and VP Marketing & Business Development at StickerYou, with extensive experience in marketing and product management. In his latest blog post Puopolo shares his thoughts about “5 Things a Good Product Manager Should Think About”. Having just started a new product manager role…
As I learn ... 