Tag: metrics

• IBM buys DemandTec – What does this deal tell us?

  IBM’s recent acquisition of DemandTec sits within IBM’s “Smarter Commerce” initiative. This strategy is all about enabling businesses to quickly adjust prices, promotions and other marketing efforts by analysing online and in-store buying trends. One could argue that this deal is just a takeover like many others. However, these are some of the things about…

  marcabraham

  February 1, 2012

  Cloud, Digital Strategy

  metrics, monitoring

• Social media monitoring – brands want to know what’s going on

  I’m learning about social media monitoring and it’s amazing to see how many different monitoring tools have sprung up over the last couple of years. Most tools out there seem to focus on “listening” or “filtering the noise.” What does this mean? People use social channels like Facebook, Twitter or LinkedIn to talk and share…

  marcabraham

  September 23, 2010

  Social Media

  metrics, monitoring, socialmedia