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Uncover (Product Review)
A while ago I reviewed the OpenTable app, learning how OpenTable helps people to manage their restaurant bookings. I then came across Uncover, an iOS app which lets users “Discover and book London’s most desirable restaurants. Tonight.” The phrase “most desirable restaurants” sparked my interest. It will be good to see how Uncover’s focus on London’s top…
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Learning to write copy for the Web
Copy. Words. We all need them. On a piece of paper. On your phone. On the Web. I recently decided to learn more about writing copy, particularly aimed at writing for the Web. The first question that I asked myself was “what makes effective copy?” From The 5P Approach to Copy that Crushes It by Copyblogger I…
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CarStory and its ways to enhance your car inventory
The other day I came across CarStory. Since I’ve started with car comparison site carwow I’ll always keep an eye out for similar sites, changing the way in which consumer buy new or used cars. Given that I’m not a US based car dealer, my testing of the CarStory site and app is limited. I did,…
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“The Emotional Life of Your Brain” (Book Review)
In 2012, Richard J. Davidson, Ph.D. with Sharon Begley, published The Emotional Life of Your Brain. Davidson is a professor of psychology and psychiatry at the University of Wisconsin-Madison. “The Emotional Life of Your Brain” explores how the unique patterns of our brain affect the ways in which we think, feel and live – and how…
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“Big Bang Disruption” (Book Review)
After reading “Crossing the Chasm” by Geoffrey A. Moore, I read “Big Bang Disruption: Strategy in the age of Devastating Innovation” by Larry Downes and Paul Nunes. I could stop the book review right here by saying that the product lifecycle of a traditional product looks very different to that of a “Big Bang Disruptor”. The…
As I learn ... 