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Location-based mobile marketing: brands knowing where you are
Imagine that you walk around the streets of London and receive a text message on your mobile to let you know that you’re approaching a Starbucks coffee shop and that you will get money off your first cup. Future music? Big Brother? Absolutely not. Location-based mobile marketing has taken off, especially since the popularity of…
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Windows Phone 7: Microsoft mobile goes user-led!
Can Microsoft reverse its mobile fortunes? This week I learned about the launch of the new Windows Phone 7 operating system to be implemented into mobile devices by manufacturers such as HTC and Samsung. Where Microsoft’s previous operating systems were seen as aged and not particularly user-friendly, Windows Phone 7 seems to be breaking with old…
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Moving to the cloud
This morning I looked for some more information on the “TMA” that French Connection is developing. I haven’t yet been able to work out what “TMA” stands for but I understand that it is a system which will enable French Connection to link and integrate between its different channels and devices. More importantly, I found…
As I learn ... 