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Coravin – great tech even if you’re not a wine drinker
I’m a teetotal and I don’t have the faintest clue about drinking wine. However, I was intrigued by a new technology called Coravin. The problem that Coravin intends to solve is that once you uncork a wine bottle, and unless you finish the bottle in one go, the quality of the wine is likely to…
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No more features on product roadmaps – Have themes or goals instead!
You might have read my one of my previous blog posts about the so-called goal oriented roadmap. I prefer goal-oriented roadmaps over their more traditional counterparts. My problem is that ‘classic’ roadmaps contain a mix of features and timings, but don’t provide any context whatsoever (I’ve included an example below). I typically don’t include features on a roadmap and focus on…
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What is psychographic segmentation?
As a product person, I’m always interested in segmentation as there’s no such thing as a universal customer with the same characteristics or behavioural traits. There are many different ways to identify and target a specific group within a population, and I came across “psychographic segmentation” as a way of segmenting your target audience. Psychographic segmentation…
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“What Product Managers Need To Know About Rapid Prototyping” (Book Review)
“What Product Managers Need To Know About Rapid Prototyping” by Mike Fishbein and Josh Wexler is a great ebook for any product manager keen on prototyping before building the actual product. Mike Fishbein is a content manager with Alpha UX and Josh Wexler is a solutions director at Originate. In this book, they’ve collated their learnings and tips…
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Jeff Gothelf and Lean UX
In case you don’t know, I’m a big advocate of “Lean UX” and the work of Jeff Gothelf on this topic. It was Jeff who originally coined the term ‘Lean UX’ and wrote a great book about it, together with Josh Seiden. In short, Lean UX is all about not doing all your product design…
As I learn ... 