zeebox – the value is in sharing and discovery

Like music, TV is another traditional medium that has gone social. Forget about ‘just’ watching a show on TV’ that is only half the fun nowadays. Watching something on telly is one thing, but the conversation around it on social media such as Twitter and Facebook is pushing the way in which we consume TV content to a whole other level. zeebox is an app that taps into this trend. It presents itself as “Your TV sidekick” which it tries to do in a number of different ways:

Knowing what you are watching, right now – zeebox will pick up, for example, that I am watching Formula One on Sky Sports 1 and will provide me with all kinds of related info on this programme, of which the “News” tab seems most helpful.
Real time is the key – With an app like zeebox, you want everything to be instant so it lets you invite your friends and start a chat with them whilst you are watching. Similarly, I can view the “Buzz” (i.e. tweets per minute) or “Audience” (popularity figure) for a specific show, both in real time.
“zeetags” to help your discovery – I believe that the big potential of services like zeebox and Fanhattan is in helping users discovering new content. Zeebox will automatically picks up references to things on a show that you happen to be watching or be interested in. For instance, when I’m watching Formula One on telly, zeebox will bring up related tags such as “Fernando Alonso”, which I can then click on to delve into more info about this driver (generated from sources such as Wikipedia and Google). However, the quality of these tags can be improved judging by suggested tags such as “The Netherlands” and “Morocco” when I’m looking into a coverage of an international golf tournament …
Acting as a content ‘hub’ – The idea is that zeebox acts as a portal from where you can dip into various forms of content linked to a particular TV programme. For instance, when I go onto the Top Gear page on zeebox, I can branch out to associated content in the form of apps and downloads.
It’s social! – Last but not least, zeebox enables you to keep on top of what your friends are watching or are talking about. This is a route which is already prevalent across music services such as Spotify and Rdio. Once you know what other people are watching, you can then engage with them around this content or discover new stuff through your friends.

Main learning point: I can see why zeebox and the idea of a “second screen” (as zeebox’ Co-Founder Anthony Rose calls it) is generating quite a bit of excitement. The main thing that I am not sure about is how people will use zeebox on top of some of the social channels like Twitter and Facebook that they are already using. Also, it will be interesting to see how many people will be interested in the ‘context’ around TV. I feel that this area of content sharing and discovery is still at its early stages and that it will get more and more sophisticated over time.