Tag: monitoring

• Do you have Klout?

  What is the appeal of Klout, a service which provides social media analytics that measures a user’s influence across their social network? The Klout Score uses data from a user’s social networks like Twitter and Facebook in order to measure: True Reach – This measures the number of people you influence. It concentrates on the people who…

  marcabraham

  October 13, 2011

  Social Media, Startups

  Facebook, monitoring, socialmedia, Twitter

• Location-based mobile marketing: brands knowing where you are

  Imagine that you walk around the streets of London and receive a text message on your mobile to let you know that you’re approaching a Starbucks coffee shop and that you will get money off your first cup. Future music? Big Brother? Absolutely not. Location-based mobile marketing has taken off, especially since the popularity of…

  marcabraham

  October 20, 2010

  Mobile

  mobile, monitoring

• Social media monitoring – brands want to know what’s going on

  I’m learning about social media monitoring and it’s amazing to see how many different monitoring tools have sprung up over the last couple of years. Most tools out there seem to focus on “listening” or “filtering the noise.” What does this mean? People use social channels like Facebook, Twitter or LinkedIn to talk and share…

  marcabraham

  September 23, 2010

  Social Media

  metrics, monitoring, socialmedia