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“Just Enough Research” (Book Review)

Back in 2013, Erika Hall, co-founder of Mule Design, wrote “Just Enough Research”. In this book, Hall explains why good customer research is so important. She outlines what makes research effective and provides practical tips on how to best conduct research. Reading “Just Enough Research” reminded me of reading “Rocket surgery made easy” by Steve…
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My Product Management Toolkit (23): Customer Empathy

A few weeks ago I attended the annual Mind the Product conference in San Francisco, where Dave Wascha delivered a great talk about some of his key lessons learned in his 20 years of product management experience. He impressed on the audience that as product managers we should “protect our customer”; as product managers we need…
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“Good Strategy. Bad Strategy” (Book Review)

I came across a senior executive a few months ago, let’s call him “Bob”, who talked me through his startup’s strategy. In short, Bob showed me three ‘strategic pillars’ for the business. Each pillar contained a load of specific products and initiatives. When I asked Bob about the strategic challenges that his business was looking…


