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Why location-based technology is on the rise
In my post on 21 October I talked mostly about the principles behind location-based marketing and “geo-fencing”. Since then I’ve learned a bit more about the ‘back-end’ side of things, having looked at some providers of location services and platforms. Platforms such as Sparkle and SimpleGeo provide developers with the tools and APIs to easily…
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£100bn: The UK online economy is getting there
Yesterday I learned that the online economy in the UK is now worth £100 billion. This figure is the key outcome of a survey conducted by the Boston Consulting Group (commissioned by Google). The report shows that nearly 60 per cent of the UK online economy is driven by ‘consumption’, which consists of 2 different…
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Location-based mobile marketing: brands knowing where you are
Imagine that you walk around the streets of London and receive a text message on your mobile to let you know that you’re approaching a Starbucks coffee shop and that you will get money off your first cup. Future music? Big Brother? Absolutely not. Location-based mobile marketing has taken off, especially since the popularity of…
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Windows Phone 7: Microsoft mobile goes user-led!
Can Microsoft reverse its mobile fortunes? This week I learned about the launch of the new Windows Phone 7 operating system to be implemented into mobile devices by manufacturers such as HTC and Samsung. Where Microsoft’s previous operating systems were seen as aged and not particularly user-friendly, Windows Phone 7 seems to be breaking with old…
As I learn ... 