Facebook follows Turntable.fm with “Listen With”

Keen to get a piece of the action that Turntable.fm has generated, Facebook has just launched its own “Listen With” feature. Like Turntable.fm, the main concept behind “Listen With” is simple: sharing music with your friends. These are the main things that this new Facebook feature will enable you to do:

  1. Listen to music with your friends – You can listen along with any of your Facebook friends who are listening to music or you can listen to music with a group of friends whilst one of your friends plays the DJ.
  2. Chat room –  Similar to Turntable.fm, Facebook offers its own simultaneous chat room feature. This means that when I click on the “Listen With” button in Chat and news feed stories, I can then select a friend as my personal DJ. When clicked, Spotify or Rdio will be launched instantly and I’ll start hearing the music my friend is playing in real-time. Other friends can also join the group chat listening room and we can discuss what we’re listening to whilst the music is playing.
  3. Only open to friends selected – The feature only works for whoever you allow to share music with. This means that a person who is allowed to view your listening activity will see a music note appearing next to your name in a chat. By hovering over this friend’s name, the “Listen With” button will appear.
  4. Newsfeed – If another user then clicks my “Listen With” button we’ll then listen to the same music, a chatroom will be created and my newsfeed will state that “Marc Abraham is listening with ….”
  5. Artist page – When someone plays a song for a friend, their “Listen With” chat room will display a link back to that artist’s Facebook Page. This could be a very useful feature for artists who can thus generate more fans and reach out to them with links to concert tickets, merchandise, and their websites.
Main learning point: looking at this new Facebook feature made me wonder whether the guys behind Turntable.fm are loosing sleep over it. At the face of it, this doesn’t seem to be the case. In an interview with TechCrunch Billy Chasen, co-founder of Turntable.fm, explained that “I look forward to seeing how they (Facebook, MA) interpret what social music means as we seem to have different core philosophies about it (such as the importance of discovering new music from strangers and not just friends).” I can see where Chasen is coming from, but with the sheer scale of Facebook and ample opportunity for it to iterate (for instance make it easier to replace DJs and for non-friends to join a chat room) I can imagine that Turntable.fm will be going back to their drawing boards very soon.

Related links for further learning:

http://techcrunch.com/2012/01/12/facebook-listen-with/

http://mashable.com/2012/01/12/facebook-listen-with/

http://techcrunch.com/2012/01/12/listen-with-musicians/

http://www.zdnet.com/blog/facebook/turntablefm-8216flattered-by-facebooks-listen-with-friends/7325

http://techcrunch.com/2012/01/12/turntable-facebook-listen-with/

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