Spotify and Shazam hook up: logical like ABC

What do you get when you combine a highly successful mobile music discovery service (Shazam) with an equally acclaimed music stream service (Spotify)? A “Play in Spotify” feature in Shazam that links directly to Spotify.

How does it work?

  1. Use Shazam to discover music – With a Shazam app on your Android, Blackberry or iPhone you can recognise a track.
  2. Direct link to Spotify – With this new “Play in Spotify” feature, Shazam will take you directly Spotify where you can listen to the track in full.
  3. Hold on, you’ve got to be a Spotify Premium subscriber – The direct linkage will only work for those users who pay for Spotify Premium access.

Main learning point: this is a very logical tie-up between two fast growing companies targeting the same audience. Speaking of a win-win situation definitely sounds far fetched in this situation; Shazam has about 100m registered users, interested in recognising and discovering new music and Spotify currently boasts more than 10m users who use its music listening services. Enough said.

Related links for further learning:

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