Tag: geofencing
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Why location-based technology is on the rise
In my post on 21 October I talked mostly about the principles behind location-based marketing and “geo-fencing”. Since then I’ve learned a bit more about the ‘back-end’ side of things, having looked at some providers of location services and platforms. Platforms such as Sparkle and SimpleGeo provide developers with the tools and APIs to easily…
As I learn ... 