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“Crossing the Chasm” (Book Review)
I recently read both Crossing the Chasm and Big Bang Disruption, which are two books covering a similar topic: how do you position and sell innovative products in fast pace market? “Crossing the Chasm” by Geoffrey A. Moore was first published in 1991 and talks about how to bridge the “chasms” which can occur in the traditional…
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Learning more about running A/B tests
I love running A/B and multivariate (‘MVT’) tests. These are experiments designed to evaluate different design or copy variants, based on actual performance data. Instead of comparing or deciding on product options based on gut feel, an A/B or multivariate test allows to you to compare alternatives based on objective data and predefined success criteria.…
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The what and why of programmatic marketing
The term “programmatic marketing” is relatively new. Ben Plomion, VP Marketing at Chango, first wrote about programmatic marketing back in 2012. In this article he expands on the ‘what’ and the ‘why’ of programmatic marketing. Ben’s piece formed a great starting point for me to learn more about what programmatic marketing means and what its…
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“Thinking with Data” (Book Review)
It’s oh so easy to get immersed in analytics or big data sets without a clear idea of the questions one wants answered through data. The book Thinking with Data – How to Turn Information into Insights by Max Shron talks about how to get the most of data and how to go about looking for the…
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Learning from Roman Pichler about Agile Product Strategy and Roadmap
A few months ago I did a course titled Agile Product Strategy and Roadmap by Roman Pichler. Roman is a London-based Agile & Lean product management expert, who published the book Agile Product Management with Scrum a few years ago. Roman’s course was all about how to best create a product strategy and an effective product…
As I learn ... 