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Site review: Carwow
“Be a happy car buyer” is what it says on the homepage of http://www.carwow.co.uk/. The promise here is that people will “Experience new car buying without any of the hassle or uncertainty”. Carwow’s proposition is effectively a reverse marketplace; enabling users to specify the car that they would like to buy and attracting offers based on their specifications. Once…
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“Web Metrics” (Book Review)
When I asked analytics expert Barry Mann about any good books on analytics, his advice was short and sweet: “simple, read Web Metrics by Jim Sterne“. Even though this book was published back in 2002, Barry recommended this as a great textbook on analytics. And so it proved to be. “Web Analytics – Proven methods…
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The importance of digital product pages
In an online retail course which I did recently, its instructor Ian Jindal talked about the importance of retailers getting their product pages right, making sure these pages are relevant to the consumer. Even though consumers don’t think in terms of traditional sales funnels, and might use a variety of sources to come to a purchase decision,…
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Looking at key omni-channel analytics – Part 1
Over the past few weeks I’ve been learning about retailers and how they sell via a multitude of channels. The next thing for me now is to learn about some key omni-channel analytics. Let’s start with some questions to ask when measuring omni-channel retail and marketing: I’ll start by looking at the impact of online activities…
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Learning more about omni-channel retail
I recently did an online retail course and one of the first things that our teacher Ian Jindal said was: “forget thinking about retail in terms of the classic ‘awareness to conversion’ funnel, consumers don’t think that way!”. He went on to explain that consumers nowadays come to a purchasing decision through a multitude of –…
As I learn ... 