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“The Lean Enterprise” (Book Review)
Most of the product people or businesses that I speak to all seem to want one thing: to be ‘lean’. They all nod when you talk about wasting resources on making products that no wants to buy. They’ve picked up on the approach adopted by many successful startups who have got the capacity to learn…
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Amazon Seller App (Product Review)
How do the likes of eBay, Amazon Handcraft, Notonthehighstreet, Rakuten and Etsy go about supporting the small businesses who sell products through their platforms? What are some of the typical data and customer insights that these sellers benefit from and why? Amazon recently launched its Seller App aiming to “help grow and manage your selling business…
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“The Checklist Manifesto” (Book Review)
Before I tell you more about “The Checklist Manifesto” written by Atuwal Gawande, a US-based surgeon, I feel I need to make a confession: I LOVE check and to do lists. The Checklist Manifesto therefore felt like the right book for me to read since it explains the role and value of checklists. In this book,…
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Interviewing customers to explore problems and solutions
I recently learned more about the distinction between ‘problem interviews’ and ‘solution interviews’, when interacting with your customers. The problem interview is Ash Maurya’s term for the interview you conduct to validate whether or not there’s a real problem that our target audience has. In contrast, the goal of a solution interview is to find out what…
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Experience Mapping – Learning from Adaptive Path
I do User Story Mapping. I do Impact Mapping. And I’ve recently added another forming of ‘mapping’ to my arsenal: “Experience Mapping.” I learned about Experience Mapping through this very helpful guide by Adaptive Path. An Experience Map is useful tool for capturing and presenting key insights that occur across user experiences with a particular…
As I learn ... 