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My Product Management Toolkit (25): Understanding the “Unit Economics” of Your Product

As a product manager it’s important to understand the unit economics of your product, irrespective of whether you’re managing a physical or a digital product. Unit economics are the direct revenues and costs related to a specific business model expressed on a per unit basis. These revenues and costs are the levers that impact the…
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“Designing with Data” (Book Review)

I’d been looking forward to Rochelle King writing her book about using data to inform designs (I wrote about using data to inform product decisions a few years ago, which post followed a great conversation with Rochelle). Earlier this year, Rochelle published “Designing with Data: Improving the User Experience with A/B Testing”, together with Elizabeth F. Churchill and Caitlin Tan. The main…
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“Product Leadership” (Book Review)

A few months ago, Richard Banfield, Martin Eriksson and Nate Walkingshaw published “Product Leadership”, a great book which shares stories and insights from top product managers who’ve built world class products and highly performant product teams. Banfield, Eriksson and Walkingshaw are all well established product management experts, and as part of writing “Product Leadership” they…
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My Product Management Toolkit (24): ‘Pre-Mortem’

As helpful as ‘post-mortem’ sessions can be, how often do you find yourself wondering: “if I’d only thought about that beforehand!” In a medical environment, a post-mortem creates the opportunity for health professionals and the family to establish the patient’s cause of death. With digital products, a post-mortem typically happens at the end of a…

