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Product Management

What I’m learning about hiring good product managers

I’ve recently started hiring product managers to join our product team at 7digital. I’ve been impressed with the number of job applications I’ve been receiving from a lot of clearly talented and experienced people. The question, though, remains: “how do you find the right product manager for your organisation and its specific challenges?” These are […]

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Apple Digital Strategy Product Management

Apple’s iPad and its “price umbrella”

Hearing Charles Arthur, Technology Editor with The Guardian, talk about a “price umbrella” intrigued me. He mentioned these two words in relation to the launch of the iPad Mini and I wondered how a price umbrella works. This is what I’ve since learnt: Price umbrella – This term refers to the pricing effect typically created […]

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Agile Book Reviews Product Management

Book review: “Implementing Lean Software Development”

Books like “Implementing Lean Software Development”, written by Mary and Tom Poppendieck, act as a good reminder of the principles behind Agile and Lean¬†development practices. The book explains in great detail (and supported by relevant real-life examples) the main things that underpin an ‘iterative development approach’. In some of my previous blog posts I concentrated […]

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Agile Book Reviews Product Management

Book review: “Requirements by collaboration”

I guess I’m not alone when I say that a large number of the workshops that I’ve facilitated in the past have been based on gut feel and some sort of practical, logical approach to getting the desired outcomes. It was therefore good to read “Requirements by collaboration”. Agile¬†practitioner Ellen Gottesdiener published this book in […]

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Digital Strategy Product Management

Learning about creating a good product vision

Over the past few weeks I have been learning a lot about ‘product vision’, creating a mission statement for a product or an overarching vision for a product portfolio. It made me wonder. Is a product vision always a future, pie-in-the-sky idea of where one expects a product to be? Are you allowed to make […]