Tag: A/B

• Learning more about running A/B tests

  I love running A/B and multivariate (‘MVT’) tests. These are experiments designed to evaluate different design or copy variants, based on actual performance data. Instead of comparing or deciding on product options based on gut feel, an A/B or multivariate test allows to you to compare alternatives based on objective data and predefined success criteria.…

  marcabraham

  February 14, 2015

  Agile, Measuring, User Experience

  A/B, Agile, experiment, lean, metrics, monitoring, MVT, UX